Prime Highlights
- Groww is launching a standalone terminal, “915,” for high-frequency and professional traders.
- The terminal will include advanced features like real-time P&L monitoring, historical straddle charts, and custom dashboards.
Key Fact
- “915” will be a distinct app from the main Groww app to serve only experienced and high-frequency traders exclusively.
- This is a strategic expansion by Groww into the active and institutional trading arena.
Key Background
Groww, one of India’s leading investment platforms, is preparing to release its first standalone trading terminal, “915.” The new product is designed for professional and veteran traders, who require more advanced tools and real-time functionality than are offered from the base Groww app. The terminal will offer a quick, robust, and customizable experience tailored to high-frequency and high-volume users.
The “915” terminal represents a strategic leap for Groww. Typically linked to its user-friendly app for retail traders, Groww’s entry into pro trading represents its desire to expand and integrate itself even deeper into the marketplace. The terminal will boast a completely customisable interface where users can design their own dashboards, view sophisticated data visualisations, and access complex tools such as historical straddle charts and real-time profit-and-loss.
Industry observers see this move as a response to criticism from their engaged users who sought more agility, deeper analytics, and more performance. By offering a standalone and robust infrastructure, Groww is addressing a market gap traditionally filled by traditional platforms such as Zerodha’s Kite or Upstox Pro. While the latter two are ensuring traditional UX with faster trade execution, designed ground-up for today’s digital-native trader.
With over 13 million active users and leadership in retail broking, Groww’s foray into the professional segment is a reflection of its aim to be an end-to-end investment ecosystem. The introduction of “915” may revolutionize the competition by raising the bar on innovation, speed, and user empowerment in India’s trading platforms.
