Prime Highlights-
- SixthFactor has introduced BrandIQ, an AI-led platform designed to help businesses track and understand brand perception in real time.
- The platform enables companies to monitor consumer sentiment across AI systems, search, social media and reviews, offering a more dynamic alternative to traditional tracking methods.
Key Facts-
- BrandIQ tracks brand signals across four areas: AI-generated responses, search performance, social conversations and consumer reviews.
- The platform has been rolled out in India and integrates insights from systems like ChatGPT, Google Gemini and Perplexity AI.
Background-
SixthFactor has launched BrandIQ, a platform built to track brand perception across digital channels in real time, changing how companies keep tabs on consumer sentiment.
Developed by its AI division, TheSixth.AI, the platform pulls together multiple data sources to give businesses a single view of brand awareness, trust and perception. It tracks brand signals across four areas, visibility in AI-generated responses, search performance, social media conversations and consumer reviews.
BrandIQ also monitors brand presence across major AI systems including ChatGPT, Google Gemini and Perplexity AI, while analysing search rankings, social narratives and review-based sentiment to give businesses a current picture of how their brand is performing online.
The company said BrandIQ moves away from periodic brand tracking by focusing on continuous monitoring, combining data processing with human analysis and category-specific frameworks to turn signals into actionable insights.
SixthFactor has rolled out the platform in India, citing the country’s fast-moving digital ecosystem as a key reason for the launch. The company said real-time insights are becoming essential as consumer behaviour grows more complex.
Himanshu Vashishtha, founder and global CEO of SixthFactor, said the platform gives brands a clear and current view of their health in a crowded digital space, adding that better data leads to faster and more informed decisions.
Company executives said BrandIQ is designed to convert large volumes of digital signals into structured intelligence, helping businesses sharpen their edge in a competitive market.
