Prime Highlights
- Bluesky launched Attie, an AI-powered app that allows users to create personalized feeds and control algorithms using simple language.
- The company aims to give users more control over their online experience while making feed creation easier through AI.
Key Facts
- Attie uses Anthropic’s Claude model and runs on Bluesky’s open-source AT Protocol infrastructure.
- Bluesky currently has around 43.4 million users and plans to expand Attie’s features to help users build their own social apps in the future.
Background
Bluesky launched a new AI-based app called Attie to help users create custom feeds and control their own algorithms without needing to write code. The company introduced the product at the Atmosphere conference over the weekend, marking its first major standalone app outside the Bluesky social platform.
Former Bluesky CEO Jay Graber, now the company’s chief innovation officer, and CTO Paul Frazee presented Attie for the first time. The app uses Anthropic’s Claude AI model and operates on Bluesky’s open-source infrastructure, the AT Protocol (atproto). Early access will be provided to Atmosphere conference attendees, who will act as the first beta testers.
Interim CEO Toni Schneider said Attie is not part of the existing Bluesky app. He described it as a separate product built by Graber’s new innovation team. Schneider added that the goal is to make it easier for more people to create and build on top of the wider “Atmosphere,” the growing network of apps connected through atproto.
Attie allows users to create personalized feeds by simply typing natural language instructions, similar to chatting with an AI assistant. Users will sign in with their atproto login, enabling Attie to understand their preferences based on activity across the open ecosystem. People can ask Attie what posts they may want to see, like, or repost, and can build feeds that match their interests.
Schneider said the product aims to keep control in users’ hands, while still using AI to simplify the experience. At launch, users can build and view feeds through Attie, and those feeds may later appear in Bluesky or other compatible apps.
Over time, Bluesky plans to expand Attie’s features so users can “vibe-code” their own social apps and create tools for others.
Graber said major platforms often use AI to benefit themselves, but Bluesky wants AI to serve users. The company also confirmed it is not planning crypto integration, despite some crypto-linked investors. Bluesky currently has about 43.4 million users and is exploring subscription and hosting-based monetization options.
