Prime Highlights
- EPN has appointed manufacturing and technology executive Jiraroj Lanchanavanich to its Advisory Board.
- He will support production, supply chain and quality improvements as Pipper Standard expands globally.
Key Facts
- EPN owns Pipper Standard, a natural consumer care brand headquartered in Bangkok, Thailand.
- Pipper Standard products are available in more than 15 markets across Asia.
Background
Pipper Standard’s parent firm, Equator Pure Nature Co., Ltd. (EPN), has selected Jiraroj Lanchanavanich as an advisor on the company’s Advisory Board in its efforts to expand the production of its natural products internationally.
Jiraroj Lanchanavanich has had over twenty years of experience in manufacturing, technology, and operations management. He has served as CEO of Standard Manufacturing since 2001 and also leads Garguar Lab Co., Ltd. He is an independent director at RATCH Group Public Company Limited, where he chairs the Risk Management Committee.
At EPN, he will help improve factory operations, supply chain management and quality control as the company increases production. His role will also support the expansion of Pipper Standard’s home, laundry, personal care and pet care products.
EPN uses a patented pineapple fermentation process to develop natural products. The company says the technology uses natural acids and bromelain, an enzyme found in pineapple, to create products without relying on synthetic chemicals.
The Bangkok-based company currently sells Pipper Standard products in more than 15 Asian markets. It has also expanded into personal and pet care, with its pet care range launched in late 2025.
Steven Lebow, an EPN Advisory Board member leading global expansion, said Lanchanavanich’s manufacturing and technology experience would help the company scale its operations while maintaining product quality.
EPN Managing Director Sirilak Narongtanupone said his experience in automation and manufacturing would support the company’s expansion across Asia and other international markets.
EPN was co-founded by Peter Wainman and Narongtanupone. The company holds patents for its fermentation technology across several major markets, including the US, Europe, China and India.
