Prime Highlights-
- FFAIR has appointed Sarah Hamon Watt as Business Development Manager to support its global growth.
- Hamon Watt brings experience in events, marketing and business development from previous industry roles.
Key Facts-
- She joins FFAIR from iwoca, where she managed broker events and marketing activities.
- FFAIR’s technology platform is used by more than 300 event teams worldwide.
Background-
FFAIR has appointed Sarah Hamon Watt as Business Development Manager to support the company’s growth in the global events sector.
Hamon Watt will join the sales and marketing team, where she will focus on developing relationships with event organisers across the exhibition, association and agency sectors. Her role will support FFAIR’s efforts to grow its network and strengthen partnerships with businesses involved in event management.
She joins FFAIR from iwoca, where she worked as Broker Event and Marketing Manager. In that role, she managed marketing plans and events for one of Europe’s largest online lenders focused on small and medium-sized businesses.
Before joining iwoca, Hamon Watt served as Head of Events and Logistics at Heart Centred Business. She organised and delivered more than 120 conferences and webinars for audiences in different regions around the world.
FFAIR Chief Executive Officer Adam Jones said Hamon Watt’s experience in planning and delivering events gives her a strong understanding of the challenges faced by event professionals. He added that her industry knowledge will support the company’s growth plans.
FFAIR provides exhibitor and sponsorship management technology for event organisers worldwide. The company continues to expand its team as demand grows for digital tools that help organisers manage events more efficiently.
More than 300 event teams currently use FFAIR’s platform each year. The company said Hamon Watt’s appointment will help strengthen its support for event teams and build closer relationships with customers across international markets.
The appointment comes as businesses across the events sector continue to adopt technology solutions to improve planning, organisation and engagement with exhibitors and sponsors.
