Prime Highlights:
- PixVerse introduces a real-time video platform that lets users control storylines and character actions as videos play.
- The company is rapidly growing, aiming to reach 200 million registered users and double its workforce to 200 employees in 2026.
Key Facts:
- PixVerse currently has 16 million monthly active users and serves international audiences via web and mobile platforms.
- The startup has raised over $60 million in funding and is close to completing another funding round with mostly overseas investors.
Background:
Alibaba-backed startup PixVerse has unveiled a real-time video creation platform that allows users to control storylines and character actions as videos are generated. The technology promises to transform how people engage with digital content, from interactive micro-dramas to “infinite” video game experiences.
The platform enables users to direct characters to cry, dance, or pose, with actions occurring instantly while the video continues. Co-founder Jaden Xie said the tool could open up new business models by bridging the gap between content creation and distribution. “Users can influence how a story unfolds in real time, and the possibilities for interactive entertainment are enormous,” Xie told.
Founded in 2023, PixVerse raised over $60 million in its previous funding round, led by Alibaba, with participation from Antler. The company is close to finishing another funding round, with most investors from outside China. PixVerse is attracting users internationally through its web and mobile platform. It has 16 million monthly users and plans to reach 200 million by mid-2026. To keep up with growth, the company will double its staff to 200 employees by the end of the year.
Industry experts say Chinese startups like PixVerse are moving quickly in the interactive video sector. While some foreign tools are simpler, Chinese platforms offer faster, lower-cost, and scalable solutions. PixVerse’s platform is also integrated with a social media-style sharing system, creating new ways to engage users.
The company estimates $40 million in annual revenue and says it has enough funding to operate for at least a decade. Xie noted that early content may vary in quality, similar to the early days of computer graphics, but improvements will come with time.
“Initially, content may vary, but the technology will improve to meet users’ creative and entertainment needs,” Xie added.
PixVerse’s platform highlights the growing influence of Chinese tech startups in interactive video, giving users new ways to create, share, and enjoy digital content.
